LEO Pharma Hungary's Andrea Bondár demonstrates the significance of adopting non-traditional methods of promotional activities, and defines how a true intent on understanding the psyche of patients suffering from chronic skin conditions can lead to much more productive working relationships between doctors, pharma companies, and the patients themselves.
Can you please provide an overview of LEO Pharma’s presence in Hungary, and also describe what direction you plan on taking the affiliate as Country Manager?
In the end, we concluded that if we only focused on treating skin disease symptoms without knowing the patients’ everyday problems, our efforts probably wouldn’t be successful in the long run.
