Mario Muniz, general manager of Chiesi Mexico, explains how the affiliate looks at becoming a comprehensive solution provider in the neonatal field, highlights the dramatic consequences of the health budget cuts recently released by the government, and shows how empowering its employees has led the affiliate to recently win a prestigious award for a mobile app that strengthens the physician-patient relationship.
Chiesi’s affiliate in Mexico only opened at the end of 2012, but its penetration strategy has been extremely successful, in both the respiratory and neonatal fields. What have been the main pillars sustaining this success?
Our successful approach to the Mexican market has essentially relied on our affiliate’s most important asset: our people
