Ramzi Lebbi, general director and co-founder of mc PHARMA, a Tunisian medical information and promotion agency, describes the company’s evolution since its foundation 15 years ago, its service provider activities for multinational companies, and the potential expansion of its portfolio of services.
Mr. Lebbi, looking back at mc PHARMA’s creation, which elements of your background motivated you to found the company?
"Today mc PHARMA’s revenues, including those generated on behalf of our clients, place us as the second largest company in the Tunisian medical promotion field."
