Michał Pietraszek, general manager of Apotex Poland, the leading Canadian generics powerhouse, discusses the affiliate’s strategic move into the OTC and food supplement business and the company’s niche-market approach to its Rx generics. Furthermore, he highlights the potential of Poland to be a key player within the company’s international success and his aspirations moving forward to significantly contribute to the global revenues.
What have been the key factors that have influenced the market over the last few years and how have you adapted to these changes?
"We took the bold decision in 2012 to enter into the OTC and dietary supplements market. These areas are less regulated, and allow us to split the risk across the board of our operations. This has given us substantial growth and now makes up 25 percent of our total revenues."
