CEO of Health Watch Swiss and general manager at Protonmed Serbia, Themis Moustakas has built a quality company thanks to Swiss practices and an entrepreneurial spirit over the last four years. Moustakas reveals how to best approach the mercurial Serbian market, the trick to bidding on government tenders, and how the road to EU membership has already been shaping practices at Protonmed Serbia.
On behalf of Health Watch Swiss and Protonmed, can you introduce yourself to our international readers?
"We had to navigate a region containing ten languages and needed to develop a company that is quickly differentiated from the other businesses in the Serbian arsenal."
