Efraim Lakierovich, general manager of Celsius in Ecuador, elaborates on the company’s recent internationalization, the unexpected challenges it has faced in the institutional market and his ambitions to grow the affiliate to the point that it surpasses the size of the Uruguayan headquarters.
Could you tell our international readers about yourself and the recent development of Celsius Laboratories?
"Most of the products launched by Celsius in Ecuador came in niche segments with only one or two competitors."
