Secretary General João Goncalves of the Portuguese Trade Association for Medical Devices Companies (APORMED) – Portugal’s medtech association – welcomes readers to explore relevant trades in the medical devices segment. Although initially an association dominated by domestic players and now by the multinationals, under Goncalves's vision, the group intends to include start-ups, heavy equipment, and health IT services, while providing a voice for companies tackling challenges such as the implementation of the new code of ethics, late payments and procurement.
What was the rationale behind establishing APORMED?
" We must work together in a collaborative spirit to shift the paradigm away from targeting purely low prices and instead, enhance the sustainability of the healthcare system."
