Mazen Dalati, general manager for Alcon in the Middle East, discusses the importance of the Middle East for the largest eye care company in the world, and the main changes in the region’s regulatory landscape after more than 20 years of experience. Moreover, he explains why raising awareness is the main focus for the company in the region and the importance of communicating their product’s benefits and capabilities to healthcare providers and end-users.
We are a medtech company, but we also have pharma-like products like lubricants and eye drops. For more than 70 years, Alcon has focused exclusively on the eye which is one of the most sensitive organs in the body
