Fotis Kalantzis, general manager for the Romanian affiliate of OTC medicine and food supplement specialist Perrigo reveals how the switch to a consumer-centric model was inducive to winning an IQVIA award and receiving the highest engagement recognition in the group. He shares his insights on local trends that are driving the demand for OTC products, and identifies food supplement as the main growth area. Kalantzis also contextualizes the importance of the affiliate, reflecting on the potential of the country as a driving force in the South-East European cluster.
Romania is the fastest growing [OTC] market in Europe, but it is still very traditional as the e-commerce boom has yet to come
