Pierre Fabre’s recently appointed head for Africa, the Middle East and Turkey, Mouloud Boukhachab, outlines his career trajectory, having worked and managed in geographies as diverse as BeNeLux and Morocco. Boukhachab also states his priorities for his new position and his strategy for navigating the ongoing coronavirus pandemic and lockdown measures.
[One of our priorities] is the absolute need to focus. That means choosing on which market to focus, as you cannot tackle every opportunity at the same time. Focusing on brands or territories where you can have the highest returns is really the key to success
