Getinge’s president for Central and Eastern Europe, Ahmet Eke, comments on the strategic importance of the region for the Swedish company, the evolution of healthcare infrastructure in Turkey, and how Getinge competes in emerging markets against European and American medtech players.
Like many emerging markets, monetary resources are limited in the region, which makes it hard for us considering our high-tech products. Therefore, our strategy has been centred around suggesting mid-segment products besides premium ones; we need to find affordable solutions and alternatives for our customers
