Emcure’s Senior VP for the Middle East, North & West Africa, Afghanistan, Pakistan & Turkey, Amr El-Neklawy, highlights the level of organizational independence given to his region, the necessity of agility and focus when competing in the generics market, and how the Indian multinational is standing out by offering its international brands to tendering bodies to look for better quality.
I really care about having operational people on the ground because, in the generics business, if you are not fast, you lose
