Abhijit Zutshi – Commercial Head Global Generics & SVP Marketing, Biocon

Abhijit Zutshi, commercial head global generics & SVP marketing at Indian firm Biocon highlights the challenges inherent in the US generics market, the process of setting up an affiliate in the US, and how Biocon’s level of vertical integration allows it to be highly competitive and stand out from the crowd.  
We have a very compelling story in the US, which revolves around creating affordable access to complex medications in a reliable and safe way
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