Adriana Stara, general manager Central Europe & Baltics at Allergan, explains how her previous experiences have prepared her to drive Allergan’s business in the region. Stara also delves into Allergan’s marketing strategy in medical aesthetics, the company’s strongest franchise locally, and the characteristics of the Czech market when it comes to consumer behaviour. As AbbVie’s acquisition of Allergan is almost completed, Stara shares her optimism about the future of the business in the region.
Medical aesthetics is a beautiful business that will grow – I predict it will double or even triple in the next few years
