Alejandro Mora – Country Manager Central America & Caribbean, Ferrer

Alejandro Mora, Ferrer’s country manager for Central America & Caribbean, discusses the complexity of the region’s healthcare systems, the company’s strategy to compete against local players, and the importance for multinational companies of going beyond the pill in the region, making efforts to be sustainable and help the environment.  
The main obstacle for any research-based pharmaceutical company in this region is the complex regulatory environment
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