Angeline Ho gives an overview of the patient advocacy landscape in Asia-Pacific, why an Asian model of patient engagement – distinct from those in Europe and the US – needs to be developed, and how Novartis has been working with patients in the region around its CAR-T therapies.
It is important to use a different model of patient engagement that is more suited to the needs and unique values of patients in Asia. Key topics to consider include the multi-racial, multi-lingual and multi-cultural context in Asia, understanding the impact of culture on health-seeking behavior, considering values like filial piety, modesty in attire, respect for seniors, respect for authority and the issue of “face"
