Attila Fejer general manager of Eli Lilly in Romania gives his insights on the “deadly cocktail” of challenging policies that govern the pharmaceutical industry in the country. He shares the new therapeutic direction that Lilly has taken by moving into rheumatology and dermatology. Additionally, he points to the change in culture as being inducive to an increasingly efficient and profitable affiliate. He reveals his objectives during his tenure and showcases upcoming launches in oncology and diabetes.
Innovation [in Romania] is in much better shape than four years ago
