Cédric Ertlé, general director of Laboratoires Expanscience Iberia, talks about his strategy to turn around the affiliate’s dermo cosmetic range in what is a shrinking Spanish market and his goal of introducing a rheumatology portfolio, as he did in Mexico. Furthermore, he discusses the importance of being a B-Corp company.
Europeans in today’s market have a tendency to purchase naturally based formulas. Mustela has these properties, though, we need to do a better job in displaying this natural perception to the Spanish public, who are ultimately our customers.
