Eduardo Barriga, general manager of Boiron, the homeopathic market leader in Spain, discusses the company’s approach to the Spanish market since he took the position two years ago. Furthermore, Barriga explains how despite criticism, Spain is a strong market for the company and how he plans to transform the mindset of health stakeholders to be more open minded towards homeopathy.
There is, in fact, a future for homeopathy in Spain and Europe. There are many reasons but the most important being the patient need for portfolios that are not as aggressive as other products
