Kirsch Pharma is a raw materials provider to the pharmaceutical, nutritional, biotechnology, veterinary and cosmetic industries. The business in China was established in 1997, importing high-quality raw materials from Germany. Kirsch China’s Fabian Bieletzki introduces the affiliate’s current areas of focus, the cultural differences between Europe and China and how they affect business transactions, and the challenge of talent acquisition in China.
Speed is the largest [cultural] difference I have witnessed. A Chinese customer who buys a product is used to getting an answer immediately
