With the corporate objective of having 75 percent of the company’s revenue coming from international markets by 2020, Laboratoires Expanscience is betting on the Middle East and Africa region. Frédéric Le Moigne, managing director for the MEA region, explains the main challenges presented by the political instability affecting the region, his journey establishing the Dubai office from zero and how Expanscience plans to conquer the region’s dermo-cosmetics market.
The main challenge in the region is its instability. In addition to the pain and difficulties for the people living in these countries, it brings volatility for business, as most of the time the issues cannot be predicted and have huge consequences
