Genald Senior – General Manager, Leterago

Genald Senior, general manager for Leterago, the leading pharma distributor in the Dominican Republic, discusses how the company has managed to control over a fifth of the market, the country’s regulatory environment, the challenges of getting to the 1,800 pharmacies in the country, and their pandemic journey.  
Technology will certainly continue to impact our industry, even though it will take time. The nature of our services requires a human touch, especially in the promotion of products, inverse logistics and new launches
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