Ingrid Drechsel, head of Bayer’s pharma operations in Turkey and Iran, discusses the complexity of managing two countries under economic pressure and the advantages of Bayer’s longstanding relationship in both markets with a track record of six decades. In addition, Drechsel explains how the German company has moved from fifth to third place in terms of revenue in the local market, investing heavily in clinical trials, e-health and local production to support Turkey’s Vision 2023.
We are on board with the idea of including Turkey in more clinical trials. Today, the country is very involved with Bayer's innovative products from the beginning
