Alexandra Sologub, managing director of Liktravy, the leading herbal pharmaceutical company in Ukraine, describes the skills she has brought over from her experience working for Darnitsa and TEVA and goes into depth about the challenges and opportunities she identifies for the company as she endeavors to gain contacts with the international market and extend the Liktravy brand name throughout the EU.
Liktravy, one of the oldest pharmaceutical companies in Ukraine, holds a very interesting market positioning and product focus; could you provide our international readers with an overview of the company?
"Ukraine itself has had very slow growth in herbal pharmaceuticals and tea sales ... While we progressively achieve our company goals in Ukraine, we will be focusing heavily on the export of raw materials and gaining international contacts for contract manufacturing."
