Alexei Kolchin, general manager of GSK Brazil, discusses adapting to Brazil, having previously held the equivalent role in Russia, the Brazilian affiliate’s contribution to GSK’s global growth, and its embrace of digitally disruptive technologies.
Before being appointed GM of GSK in Brazil, you were the GM for GSK Russia, so you have moved from one BRICS country to another. What are some the similarities between the two countries that rendered the transition easier and, on the other hand, what were the new specificities you had to adapt to when you came to Brazil?
"One of the great things about Brazil is that once they decide to do something, they do it very boldly and sustainably."
