Allan Finkel, recently voted Novo Nordisk’s best GM globally, speaks about the partnerships and projects that the Brazilian affiliate organizes with doctors and patient associations to increase diabetes awareness in the country as well as their newly launched obesity treatment Saxenda®, which has seen tremendous success in Brazil.
You took over the helm of Novo Nordisk Brazil in January 2015, which marked the beginning of a great era for the affiliate. In June 2016, Novo Nordisk became again the leader of the diabetes market, with more than 13 percent market share (private market). If we consider public and private markets, this number goes up to almost 17 percent. Two and half years after you took over, is it already “mission accomplished” for you and Novo Nordisk?
"We want stakeholders to know that we are a leading company in diabetes – this is the core of our business."
