Anita Ordog, GM of Angelini Hungary, discusses the affiliate’s history in the country, their expanding OTC and specialty products portfolio, targeted marketing and sales strategies, and Angelini’s challenging entrance into the Hungarian pharmaceutical market.
To begin, could you share some insights into your background and tell us how you came to lead the Angelini affiliate here in Hungary?
Here at Angelini we believe in high-quality, especially in the long term. You gain credibility in the eyes of the patients, pharmacists, and all actors across the value chain.
