Aurélien Breton, general manager at Servier Bulgaria, explains how the affiliate has performed under his tenure and highlights the importance of combining the right portfolio with a top-notch team to successfully navigate the business environment in Bulgaria.
This is your second country management position after Slovenia, and you arrived in Bulgaria exactly two years ago. How different was the Bulgarian reality from what you expected when you arrived?
"The openness of some public health institutions such as the Bulgarian Drug Agency (BDA) and the Ministry of Health towards helping the industry to comply with all these types of [administrative] processes deserves to be highlighted."
