Barbara Fritsche-Surchat, general manager of Servier Austria, a leading innovative French company looking to bolster its global oncology presence, provides an in-depth analysis of the balancing act between pricing and market access in the Austrian healthcare system as well as how the company’s global oncology vision has influenced Austrian operations. Equally, she provides insight into how the company’s partnership strategy has trickled down to the domestic affiliate and what are the plans for Servier Austria moving forward.
You have a long history at Servier working in various positions and nations. How does it make you feel as an Austrian to be back in Austria, this time as the general manager?
"There are always two sides of the story; on one hand, there are the patients who require what you offer to ensure they are healthy – on the other hand – as a company we need to generate revenues to remain a sustainable business."
