Branislav Kotlarik, Ferring’s general manager for the Balkans - whose remit includes Hungary, Romania and Bulgaria as well as all of ex-Yugoslavia – gives his insights into managing such a diverse region; Ferring’s commitment to reproductive medicine; and the intricacies of gaining reimbursement for innovative products on the Serbian market.
What are your responsibilities as Ferring’s Balkans manager and what were your priorities upon taking the position?
"In our region, we follow the global footprint quite closely with reproductive medicine and women’s health as our strongest therapy areas, followed by gastroenterology and urology."
