Carlos and Esteban Arteaga, CEO and Line Manager at Medivelius, a company that distributes European dermocosmetic products of the highest quality in a price driven Colombian market, discuss how their loyalty to skin stores has engendered their success, while highlighting the importance of developing strong ties with dermatologists.
Medivelius is a family company you founded 15 years ago, specialised in dermo-cosmetics. Could you give to our readers an overview on the company’s activities in Colombia?
"In 2016, our revenues averaged USD 5 million and we expect to increase this to USD 6 million by the end of 2017. It will not be easy, as we’re working twice as hard for the same results but we’re not the only ones in this situation."
