Carlos Mateos, founder and CEO of Spanish digital healthcare PR specialist, COM Salud, discusses opportunities for the healthcare sector in eHealth and big data as well as the benefits that holding eHealth congresses in Spain can bring to the entire healthcare sphere.
What was the idea behind the creation of COM Salud and what niche did you see in the market?
"Big data is the main opportunity that the healthcare sector can capitalize on in Spain, with this possibility increasing the productivity of the healthcare sector. The current technology platforms allow for more personalization in the sector and will change the way in which professionals in the industry work, as well as providing a positive change for the patients too."
