Cesar Rengifo, senior vice president and area director Emerging Markets West at GSK, the fastest growing multinational company in both Brazil and Latin America, discusses the perfect match between GSK’s product portfolio and the region’s healthcare needs as well as the opportunities it entails for the company and Latin America’s healthcare systems. He also highlights GSK’s long-standing history of success in partnering with the Brazilian government as well as the implementation of the company’s new business model in the region.
Although some of the largest Latin American countries have recently faced serious economic and political challenges, can we say that Latin America is still a continent of opportunities for a multinational company like GSK?
"Brazil is a very competitive market, where all companies invest significant resources to gain market shares."
