Cristina Marti’s colorful and successful career has taken her across Asia from Spain, before settling in Switzerland with Indukern. In this interview, Marti explores themes of competition in Switzerland, the differences in global markets and why Indukern Switzerland and other API sourcing firms are a reliable route to understanding market dynamics.
What first drew you to this role as Country Manager based in Zurich?
"After so many years present in China and India, the way that Indukern in Switzerland was working was with strategic suppliers and exclusivity agreements."
