Daniel Küng, CEO of Switzerland Global Enterprise (S-GE), the Swiss export promotion agency, also responsible for promoting Switzerland as a business location, reveals how the increase in the value of the Swiss Franc has brought Swiss companies to become more innovative when it comes to selling their products abroad; how the digital transformation currently underway comes at the perfect moment for Swiss SMEs; and how the country´s pharma and chemical industries remain highly attractive for foreign investment.
You have been CEO of S-GE since 2004. What have been some of the key developments when it comes to promoting Switzerland as an export destination, while attracting more inward investments?
The increase in the value of the Swiss Franc has driven our companies to be even more creative and more innovative when selling their products abroad
