David Torres, general manager of NAOS Colombia, one of the country’s most innovative firms, discusses the inherent challenges in the skincare industry and the specificities of the Colombian market, while highlighting the importance of institutional collaboration to raise skin-related issues and the affiliate’s priorities to further expand its footprint in the country.
Dermo-cosmetics represent 4.4 percent of the global healthcare market. How important is this market in Colombia?
"In recent years, we have consistently experienced two-digit growth rates."
