Pfizer’s country manager and PEH Lead for Colombia & Venezuela, Diego Forero, shares his insights on the Colombian pharmaceutical market, his goals for Pfizer’s Colombian affiliate, and how Colombian operations fit into the group’s worldwide strategy.
You just returned after eight years in the USA to lead Pfizer’s Colombian affiliate. What is your assessment on the Colombian healthcare landscape and the changes you have witnessed since returning?
"The healthcare coverage has significantly increased and now covers over 97 percent of the population, which is a great achievement. The landscape has shifted from a trade market to an institutional market"
