Eduardo Lopez-Puertas, managing director of IFEMA, Spain’s largest and most successful congress center, discusses the country’s competitive advantages compared to the rest of Europe, and the role the pharmaceutical sector plays in their strategy to contribute to Spain’s economy.
Can you please introduce IFEMA to our international readers and its positioning in Spain and Europe?
"We have become pioneers in Spain’s tourism sector by launching a 5G environment, which opens up the option to host virtual fairs. This innovative idea was even presented to King Felipe VI of Spain! "
