Endang Hoyaranda, Commissioner and President Director at Prodia Group, elaborates on Prodia’s pioneering spirit when implementing its diversification business strategy and explains how the company has successfully completed its IPO process on the Indonesian stock exchange (IDX).
Prodia recently completed its IPO in the Indonesian stock market (IDX) issuing 25 percent of its equity in December 2016. Can you outline the rationale behind going public?
"The strategy has been very clear since the foundation of the company. We are looking for unmet needs in the market that we can fully satisfy and ultimately create a business where Prodia will be positioned as the national leader."
