Evgeniy Gaydukov, Country Director of AstraZeneca Ukraine, provides insights into the remarkable growth that the science-led, innovative company has been experiencing in Ukraine despite the unstable economic situation in the country, as well as the socially oriented, collaborative, and patient-centric approach he has been bolstering since taking over the helm of the Ukrainian affiliate.
You were appointed as AstraZeneca’s Country Director in Ukraine in October 2015. What were the strategic priorities you set yourself when taking over the helm of the Ukrainian affiliate?
"In Ukraine, 97 per cent of our sales come from the retail, out-of-pocket market. Despite the competition of cheaper local generics in some areas, we have managed to establish our medicines as trusted and recognized brands, and market leaders in their respective fields."
