Servier GM Florent Darchez, reveals how he turned around a Mexico affiliate that was losing market share to achieve and impressive sales growth of 30 percent a year. Darchez also shares his vision for further strengthening his organization.
We see that in 2016, around 60 percent of Servier revenues derived from emerging markets. In most of the BRIC countries, Servier was indeed among the first movers, and as a result now stands as one of the most prominent players in these markets. Nevertheless, in Mexico, Servier was not in the Top 50 in terms of market share when you took over in 2015. What are the historical reasons that explain such an underperformance in Mexico?
I am ... glad to say that the affiliate has already overcome the 300-million peso mark, displaying a 70 percent growth rate since we decided to change the affiliate’s direction.
