Frederic Bengold, MD of Servier Switzerland, on the affiliate’s main growth drivers, an exciting collaboration with Novartis on heart failure medication, and the intricacies of market access in Switzerland.
Could you please start by introducing Servier’s Swiss affiliate?
We enjoy a longstanding presence and reputation in Switzerland. The local affiliate was actually one of the earliest representative offices to be established here. Given its geographical proximity to our global headquarters and home market, Switzerland, alongside other close markets such as Belgium, constituted a logical first stepping stone for internationalizing the Servier brand. In 2018, we will therefore be proudly celebrating our 40
th anniversary in Switzerland.
"Given its geographical proximity to our global headquarters and home market, Switzerland, alongside other close markets such as Belgium, constituted a logical first stepping stone for internationalizing the Servier brand."
