Gaelle Meaude, operations director of Thea Switzerland, talks about building an effective sales and marketing team over the last few years; why the Swiss preservative-free eye care market remains particularly dynamic; and how working for a French family run entrepreneurial company, with five generations of expertise in the field of ophthalmology, is extremely rewarding.
Can you start by giving our readers an overview of Thea's Swiss affiliate?
"We cover nearly all the therapeutic classes in the area of ophthalmology, something which is particularly appreciated by the Swiss doctors."
