Global skin care leader Beiersdorf is investing in developing their pharmacy channel and Gaetano Colabucci, managing director of Beiersdorf Italy, explains the importance the Internet plays in patient education and product accessibility as well as highlighting the role regional insights can play in the development of global products.
When you were president of Assosalute in 2013 you highlighted the importance of OTC drugs in the health of individuals and the sustainability of the national health system. You encouraged an open dialogue with citizens who will contribute to the real development of the culture of health in Italy. What progress has been made in this regard?
We need to emphasize the important role that our citizens play in managing their own well-being
