With over 50 years of history in Switzerland, Zambon operates in Canton Ticino one of Zambon’s two major global production centers. Swiss Market Manager Giampiero Roncoroni discusses the unique features of the Swiss market, and how a particular focus on the OTC/OTX market has been a key factor of success for the Swiss affiliate.
Being active with primary care products prescribed largely by general practitioners, what would you say is the unique challenge of marketing pharmaceutical products in Switzerland?
"Today we have a staff of over 250 employees working for Zambon Switzerland, with about 32 covering the local market and the rest working in production and administrative functions."
