Harold Karam, General Manager of Farma de Colombia, speaks about the implementation of business strategies for the company moving forward, including the growing footprint in the institutional market, while focusing both on own product development and new licensing agreements.
Mr. Karam, you have been appointed general manager about four years ago. What have been some of the main milestones and developments of Farma de Colombia ever since?
"Our main strength lies in marketing. In light of our strong business activity, we are working hard on differentiation and creating a unique selling proposition."
