Holger Welters, President Director at Beiersdorf Indonesia, discusses the ambitious growth plan for emerging markets that is propelling the company to new heights and sheds light on the importance of bringing high quality skincare solutions to Indonesia through Nivea® and Hansaplast®.
Mr. Welters, you have been President Director of Beiersdorf’s Indonesian affiliate since 2012. Would you say that the current positioning of Beiersdorf Indonesia reflects the vision that you had for the company at the time?
"Indonesia must deliver aggressive growth for our regional business. Anything less than 15 percent would be below our expectations. "
