Ioanna Koukli, the owner and founder of Pharmassist Ltd, began the company with a vision of assisting healthcare companies manoeuver through the European regulatory milieu. Today, with Pharmassist established as a full service CRO, Koukli discusses the company’s evolution, the potential of clinical trials in Greece, as well as fostering the entrepreneurial spirit in the country to promote investment.
Ms. Koukli, you created Pharmassist 17 years ago to cater to a rapidly changing and demanding pharmaceutical market. The company has now evolved into a full service CRO; could you please provide our global executive readers with a brief background of the inspiration behind starting the company?
"An extroverted business model was a very innovative concept for Greece at the time, and therefore our differentiation and value proposition was clear."
