Irena Rej, president of the Polish Pharmaceutical Chamber, Farmacja Polska, discusses the trends of the domestic pharmaceutical market and the recent changes to improve the introduction of innovative products. Furthermore, she highlights the strengths of the local OTC industry and the chamber’s role in facilitating active dialogue with key stakeholders to benefit each member equally.
What trends are present in the Polish pharmaceutical market?
"Every year the number of innovative products entering the market is improving, despite our government placing pricing pressures on companies to lower the costs of treatment."
