Janis Meiksans, general manager at TEVA Baltics, explains how the base of the company’s success is what they call ‘generic evangelism’ and how from being a marketing and distribution organization in the region, they successfully managed to rank number one pharmaceutical company by sales.
Janis, can you talk our international readers through Teva’s relationship with the Baltics?
"The base of our success is largely due to what we call ‘generic evangelism’, but you will be surprised by the lack of understanding of the importance of generic medicines out here."
